Creators : New Generation
An immersive documentary series following TikTok creators, revealing what really happens behind the scenes of the creator economy.
The challenge
The world of influencers, especially on TikTok, is often reduced to viral trends, filters and short-lived content. Yet behind these fast-moving formats are creators building real careers and engaged communities.
The goal of this documentary series was to look beyond appearances and reveal the reality behind this world. By following several talents from Hiving, the project explores their ambitions, reflections and the way they build their careers in an ever-evolving digital landscape.
Our approach
For over a year, we have followed several content creators to document their daily lives and the way they work. The series adopts an immersive documentary approach, alternating between moments of creation, interactions with their communities and more personal reflections on their profession.
Our ambition was to portray a new generation of influencers – young creators who understand the challenges of the creator economy and are determined to turn their passion into a sustainable career.
Key project highlights
